Creative Director, Tandem—a free marketplace for care providers.

Serving as Creative Director, I led strategy, concept development, and execution for Tandem’s rebrand. Directed cross-functional teams and established scalable brand systems to ensure alignment across UX, product design, and marketing.

Senior Art Director, The Melting Pot

Developed and led a refreshed photography direction for The Melting Pot, focused on storytelling through ingredients while capturing the playful, interactive nature of the dining experience.

Senior Art Director, Weleda “Flowers with Benefits” Campaign.

Directed and produced snackable TVC and social content designed to highlight product ingredients and educate consumers in an engaging, accessible way.

Senior Art Director, Fazoli’s

I worked on the visual refresh to attract new audiences, communicate menu improvements, and broaden the brand’s reach.

During my time as a Senior Designer at Bath & Body Works, I worked to create a positive consumer journey and conceptualize in-store signage to help achieve business goals. Working closely with the visual merchandisers, we created a fun and unique experience for consumers that would keep them coming back to see what is new.

Senior Art Director, AEP

Tasked with building brand awareness for AEP Energy in a friendly, neighborhood-focused way. The goal was to humanize the brand, making it feel present in local communities rather than like a large corporation. To achieve this, we developed tailored spots for each location, using storyboards and existing footage to tell authentic, engaging stories that highlighted AEP’s value and encouraged consumer trust.

I concepted, art directed, developed and designed many different assets for Scott’s Miracle Gro’s different product categories including Miracle Gro Twelve, Bonnie Plants, Performance Organics, and miscellaneous products in the lawn category.

Dig safety is an important resource that many people do not even think about! By calling 811 before you dig, you can save costly repairs and even serious injuries. My creative strategy to get consumers to take this serious was to dig somewhere you obviously WOULDN’T dig, inside your house! You wouldn’t dig here, so when you DO dig outside, call 811.

Senior Art Director, 1850 CBD Oil

Exploratory packaging direction to position itself as both approachable and elevated within the wellness space.

This hashtag was created in partnership with Ohio State Wexner Medical Center for the Wonderbus Music & Arts Festival.

As our society continues to struggle with depression and suicide, The Shipyard, The Ohio State University and the WonderBus Music & Arts Festival partnered together to open up new dialogue, using music and community to break down the stigma of these misunderstood illnesses.

One of the staples of live music – all music – is the “la-la-la” sing along and refrain. In order to start a new dialogue around depression and suicide prevention, we’ve commandeered those lyrical phrases to give them new meaning.

My role was to bring the hashtag to life. Using inspiration from the Wonderbus music festival, (lively colors, positive vibes and happy music), I created a fun, approachable logo to shed light on a serious subject.

In addition to the #LALALA branding, I created a case study video that highlights the festival and how our branding played a role.